The purpose of this tracking research is to provide an accurate understanding of how American consumers are dealing with the COVID-19 pandemic, and what impact this is having on their sentiment and behavior in five key markets (Retail, Financial Services, Media, Healthcare, and Automotive). The summary data presented on these dashboards is updated daily and draws from survey responses from a nationally representative sample of American consumers. Approximately 3,000 American consumers are surveyed each month. The survey is administered online, takes 10 minutes to complete, is designed/hosted by Horizon Consumer Science’s online survey system, and respondents are sourced from well-respected and accredited online panels. The data presented on these dashboards are 7-day moving averages, and consumer responses are tracked over time so that trends in sentiment/behavior can be identified and acted upon by key players within the five industries of focus.