The Experian US Media Usage Index captures consumer perception of their usage of media services, subscriptions, channels, and devices during the Covid-19 pandemic. The index utilizes responses from a nationally representative sample of US consumers and is scored between 100 and -100, with:

  • 100 = Extremely High Media Usage
  • 0 = Normal Media Usage
  • -100 = Extremely Weak Media Usage
  • US Media Usage Index   COVID-19 Global Pandemic